Strategic Brand Identity Design | Branding by Pooja JatharStrategic Brand Identity Design | Branding by Pooja Jathar

Strategic Brand Identity Design | Branding

Pooja Jathar

Pooja Jathar

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Posted May 14, 2026

Brand identity design for Universal Air Conditioners, developed around clarity, structure and modern engineering precision. The visual system combines clean typography with a geometric monogram built on circular and angular construction, reflecting the brand’s focus on reliability, airflow efficiency and technological performance. The identity aims to position Universal as a contemporary HVAC brand while maintaining a sense of technical credibility and trust. ❄️🔷