Mercato

"A strong emotional and historical bond exists between OM and Africa thanks to the passage of several former African players at the club, but also through this shared culture that brings all Marseillais together."

In 2021, Olympique de Marseille and its kit manufacturer released an OM Africa capsule collection of three jerseys celebrating the ties between the Marseille football club and the African continent. These ties are not solely emotional — OM Africa is also the name of a vast program that includes three football academies in Algiers, Tunis, and Port Harcourt. The goal is to identify promising young individuals, train them, and integrate the best. The French team's roster must be regenerated. And its economic capital, when the players are resold to the highest bidder.

Collaboration with Romain Rivière.