GreenCarLane Marketing and Design Revamp
Alejandra Bolaños
GreenCarLane
Revitalised GreenCarLane’s marketing strategy, crafting an engaging social media presence and a dynamic design system that resonates across multiple audiences.
Challenge
Working at a startup like GreenCarLane often involves wearing many hats and collaborating closely with cross-functional teams.
The previous design featured a predominantly unpleasant green color scheme with a cluttered layout. The content appeared less organised, with a mix of text-heavy posts and simple graphics. The overall aesthetic was basic and lacked visual cohesion.
Results
The redesign of GreenCarLane’s social media presence and user interface has elevated both engagement and functionality. The refined layout introduces a cohesive color scheme, consistent branding, and well-structured content focused on electric vehicles. Replacing the previous cluttered design, the platform now features visually appealing posts and interactive elements.
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Posted Aug 9, 2025
Revitalized GreenCarLane's marketing strategy and design system for better engagement.
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GreenCarLane
