GreenCarLane Marketing and Design Revamp

Alejandra

Alejandra Bolaños

GreenCarLane

Revitalised GreenCarLane’s marketing strategy, crafting an engaging social media presence and a dynamic design system that resonates across multiple audiences.

Challenge

Working at a startup like GreenCarLane often involves wearing many hats and collaborating closely with cross-functional teams.
The previous design featured a predominantly unpleasant green color scheme with a cluttered layout. The content appeared less organised, with a mix of text-heavy posts and simple graphics. The overall aesthetic was basic and lacked visual cohesion.

Results

The redesign of GreenCarLane’s social media presence and user interface has elevated both engagement and functionality. The refined layout introduces a cohesive color scheme, consistent branding, and well-structured content focused on electric vehicles. Replacing the previous cluttered design, the platform now features visually appealing posts and interactive elements.
Like this project

Posted Aug 9, 2025

Revitalized GreenCarLane's marketing strategy and design system for better engagement.