Friso Gold - Copywriter
Khang Pham
In 2022, Friso aims to build its category and brand power through a special approach in Friso Gold, which is relevant to kid digestion (Stronger Inside For The Relentless Growth).To deliver the message with a significant effect, we built brand relevance with an aspirational product story, in which, moms & kids can feel like they belong & get useful support in the journey of living out true nature.
Scope of work:
- Writing captions with diverse content on social platforms.
- Brainstorming ideas and writing thumbnails for social posts.
- Supporting and planning content for a new product (Friso Prestige).
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Posted Aug 29, 2023
To deliver the message (Stronger Inside For The Relentless Growth) with a significant effect, we built brand relevance with aspirational product stories.
