Friso Gold - Copywriter

In 2022, Friso aims to build its category and brand power through a special approach in Friso Gold, which is relevant to kid digestion (Stronger Inside For The Relentless Growth).To deliver the message with a significant effect, we ​built brand relevance with an aspirational product story, in which, moms & kids can feel like they belong & get useful support in the journey of living out true nature. 

- Writing captions with diverse content on social platforms.

- Brainstorming ideas and writing thumbnails for social posts.

- Supporting and planning content for a new product (Friso Prestige).