Chonki – Bold Branding for a Fictional Footwear Brand

Chonki – Bold Platform Boots for Short Queens (and Everyone Else)

Project Type: Branding | Identity Design | Typography | Mockups

Overview

Chonki is a fictional brand I created as part of a personal portfolio project. It's a bold, empowering, and playful platform boot company designed with short women in mind—but with an open invitation to everyone who loves standing tall in their style.

The goal was to craft a complete brand identity that reflects confidence, energy, and individuality—while still being approachable and stylish.

Scope of Work

- Logo Design (Primary, Submark, Wordmark, and Vertical variations)

- Color Palette with HEX, CMYK & RGB codes

- Typography Selection & Hierarchy

- Iconography

- Brand Patterns & Elements

- Stationery (Business Card, Letterhead, Envelope, Stickers, Tags, Shopping Bag)

- Social Media Kit

- App Icon Design

- Website Header & Mobile Interface Mockups

- Lifestyle & Product Mockups

- Brand Voice & Messaging

- Billboard Poster & Animated Ad

- Brand Guidelines Document

Design Direction

The brand’s tone is empowering, stylish, and cheeky—carried through bold typography, warm earthy tones, and fun, upward-facing icons like hearts, boots, and arrows. The phrase "Be Bold. Be Chonki." became the foundation of its voice—short, punchy, and unapologetically confident.

Tools & Resources

Canva, Photoshop, FreeMockup.com, and ChatGPT (conceptual flow and branding feedback).

Check out the full project below and let me know what you think. Your feedback means everything!

#BeBoldBeChonki

Chonki Video Ad— Bringing Chonki to life.