The objective was to design and deliver high-impact email campaigns that align with client branding, engage audiences, and drive measurable conversions. My focus was on blending strong visual storytelling with functional layouts that work seamlessly across devices and email platforms.

Many clients faced challenges with low engagement rates, inconsistent branding, and poor email responsiveness. Their campaigns were either too text-heavy or visually cluttered, leading to decreased open rates, click-throughs, and overall performance.

I developed a structured email design process that ensures creativity, consistency, and results:

Responsive Templates: Built pixel-perfect layouts optimized for mobile and desktop.

Brand Consistency: Applied each client’s unique visual identity, typography, and tone across campaigns.

Engagement-Driven Design: Focused on CTA placement, hierarchy of content, and scannable layouts to maximize reader interaction.

A/B Testing Integration: Designed multiple variations to test subject lines, visuals, and CTA styles for better data-driven decisions.

Automation Ready: Created modular components compatible with tools like Mailchimp, HubSpot, and Klaviyo for scalable campaign management.

Boosted open rates by up to 30% and click-through rates by 20% across several campaigns.

Helped one e-commerce client increase seasonal sales revenue by 40% through targeted email sequences.

Delivered customized, reusable templates that reduced campaign design time by 50%.

Consistently achieved on-brand, visually appealing campaigns praised by both clients and their audiences.

Email Platforms: Mailchimp, HubSpot, Klaviyo, ActiveCampaign.

Design Tools: Figma, Adobe XD, Photoshop for custom graphics and layouts.

Coding Skills: HTML & inline CSS for hand-coded responsive email templates.

Analytics: Familiar with email performance tracking, A/B testing, and segmentation strategies.

Compliance: Designed with best practices for accessibility, GDPR, and CAN-SPAM compliance.

My email design expertise combines creative visuals, technical precision, and performance-driven strategies. By crafting campaigns that are both engaging and conversion-focused, I help brands strengthen relationships with their audiences and achieve measurable marketing success.