CRO Implementation for Mother of Macros
Ridwan Adekunle
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Posted Jan 29, 2026
I partnered with Mother of Macros, a meal prep & nutrition brand, to improve their conversion rate by adding trust, urgency, and persuasive storytelling
CRO Implementation for Mother of Macros
Led a full conversion rate optimization (CRO) project for a nutrition and meal prep brand, implementing urgency tactics, trust sections, and streamlined UX to boost conversions.
🛠️ Project Background
What was the client’s situation before you started? (e.g., they had a clean site but lacked urgency features and persuasive trust elements).
What were the objectives? (Increase conversion, improve checkout flow, add urgency/trust elements).
🎯 Goals & Challenges
List the specific goals (e.g., add urgency, highlight trust, improve email opt-in, redesign feature/benefits).
Mention any constraints (limited dev resources, need to align with existing Shopify theme, tight timeline).
💡 My Approach
Trust Elements: Added redesigned Features & Benefits + eco-friendly packaging section.
Urgency Enhancements: Integrated countdown timer, low stock labels, and free treat banner.
Email Signup: Revamped footer form with lead magnet and community messaging.
Testimonials: Curated before/after stories for credibility and emotional pull.
About Section: Crafted a mission-driven headline and story block to strengthen brand connection.
📈 Results & Impact
Created a scalable CRO framework with urgency + trust elements that client can iterate on, leading to stronger conversions and higher customer engagement.”