Pawsability Dog Club — Framer site concept (spec)

This is a speculative concept, not commissioned work. Pawsability Dog Club has not hired me and had no involvement in it. I took their existing site and modernized it in Framer as a concept, to think through a problem I found genuinely interesting.

Pawsability is a dog daycare and grooming business in Bushwick, Brooklyn. It is also a 501(c)(3) non-profit whose revenue funds free vocational training for autistic and neurodivergent adults — a group facing the lowest employment rate of any disability group.

Live concept: https://pawsability-concept.framer.website

Their current site opens with grooming and daycare. The mission appears about a third of the way down the page.

That inverts the one thing that makes them unrepeatable. There are many dog daycares in Brooklyn, and one where every wash and play day pays for someone's training. Structured this way, the commercial and charitable halves of the business compete for the visitor's attention instead of reinforcing each other — and the strongest reason to choose them, or to donate, is buried below the fold.

The concept leads with the mission and frames every paid service as funding it. A full-height opening section runs their own photography behind the headline, so the people and the dogs are the first thing you see rather than a stock image.

Below it, the two training programs are given equal weight to the commercial services — presented as the point of the business rather than a footnote to it.

On the current site, prices sit on an interior page. In the concept they appear on the home page, because a visitor deciding between daycares wants the number, and every booking is what funds the training.

Programs, services and the partner list all run on Framer's CMS. A non-profit should not need to pay a developer to change a price, add a partner organization or update a program description, so the content their team touches most often is editable without opening the design.

Their brief asks for a sensory-friendly experience, and that deserves more than a checkbox.

For an organization serving autistic and neurodivergent people, motion and sensory load are accessibility concerns rather than styling choices. This concept is deliberately expressive — a drifting photo band, scroll-triggered reveals — and I would treat that as a proposal to react to, not a finished answer. A real build would respect reduced-motion preferences so the site goes still for anyone whose device asks for it, and motion, contrast and density would be tuned with the team and, ideally, with program participants.

A home page concept, responsive across desktop, tablet and phone, with a working mobile navigation and live CMS content.

It has not been audited for accessibility or tested with assistive technology. Booking, donations and the contact form link out to their existing pages rather than being integrated. The photography is the client's own, used to keep the concept honest to their actual business.

Built in Framer.