Olive + Oak | Strategy, Branding, and Packaging Design
Christine Emad ☁︎
🕯. ݁₊ ⊹ . ݁˖ . ݁ Brand Strategy | Brand Identity | Packaging | Copywriting . ݁₊ ⊹ . ݁˖ . ݁🕯
₊ ⊹ PROBLEM:
“Many candle lovers struggle to find candles that are unique and meaningful in a saturated market that is often filled with the same basic fragrances, lacking options that offer distinctive and memorable scents worthy of their spaces.”
₊ ⊹ PROPOSAL:
“Olive + Oak's candles are formulated with high-quality fragrance oils, blended to perfection to capture the essence and aromas of diverse cultures. The brand owner's background in chemistry and passion for other cultures ensures a harmonious blend of science and nature in their candles. Olive + Oak proposes a candle experience that is more than just a product, but a passport or a portal to different cultures and brings the world to customers wherever they are, in the comfort of their own room.”
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Posted Jul 8, 2024
Brand identity and art direction for Olive + Oak scented wanderlust candles. In-depth Brand strategy, and packaging design.
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