Mike O’Connell needed a modern, conversion-focused website that clearly communicated his diverse offerings coaching, consulting, podcasts, and live events while positioning him as a credible partner for B2B collaborations and corporate engagements. The goal was to move away from a generic personal brand site to a structured platform that guides different audience segments with clarity and intent.

Mike’s audience included individuals seeking coaching, companies exploring consulting, and organizations interested in podcasts or live events. Previously, these offerings were difficult to differentiate, leading to confusion, weaker conversions, and missed B2B opportunities.

We designed and developed a custom Framer website with a strong information architecture that clearly separates each service line. Each section was built with distinct messaging, visual hierarchy, and calls-to-action tailored to its audience.

Key focus areas included:

Clear service differentiation

Strong positioning for B2B partnerships

Trust-building through content structure and flow

Clean, professional visual language aligned with Mike’s personal brand

The new website now acts as a central hub for Mike’s business. Visitors can quickly understand his offerings, choose the right service, and take action. The improved clarity has helped attract corporate clients, podcast collaborations, and live event opportunities, while reinforcing Mike’s authority as a coach and consultant.

Framer