These type of videos are vital for brands because they convey a product's value proposition in a visually engaging way. As the brain processes visuals way faster than text, these videos capture attention, simplify complex concepts, and enhance understanding. Promo videos and explainer videos boost engagement, build trust, and drive conversions — the majority of viewers are more likely to purchase after watching. That's why I create such videos for my clients, like the recent one for "Bauhow."