In this project, Ayush Gupta partnered with the global brand, Casio, to create a comprehensive strategy to boost their business growth. He worked closely with Casio to identify different target audiences for each category of products and leveraged a data-driven approach to optimize campaigns. By implementing targeted advertising, and leveraging social media campaigns, he and his team were able to achieve exponential growth in conversions, revenue, and repeat customers. The results of the strategy helped Casio achieve significant business growth, and a strong return on investment across categories.