Lapis Labs — The Art Direction Behind the Rebrand

Lapis Labs is a YC backed AI startup that reveals how AI search engines like ChatGPT see your business. Their platform shows what users are asking AI for, how your brand is being interpreted, and where opportunities or blind spots exist. The product was powerful, but the brand needed to communicate that clarity from the first second.

We rebuilt their identity around one idea, visibility into the new AI layer of the internet. The visual system is clean, analytical, and built to feel smart without being overwhelming. The centerpiece is a custom wordmark designed to reflect the product’s role, transforming hidden AI data into simple insights you can act on. The typography and color system reinforce precision, trust, and a sense of calm confidence.

If you want a brand that communicates clarity in the AI era, our team can help you build it.

Contact us branding.co or contra.com/branding