HOW TO LAND BRAND COLLABORATIONS AS A TRAVEL CONTENT CREATOR

One of the most exciting and rewarding aspects of the job is the opportunity to work with brands and tourism boards to create sponsored content. Collaborating with these partners can not only help you monetize your content but also provide unique opportunities to travel to new destinations and create content that resonates with your audience. However, landing these collaborations can be a challenge, and pitching yourself to brands and tourism boards can be intimidating. In this article, we'll share our top tips for pitching and landing collaborations as a travel content creator, so you can start working with brands and tourism boards with confidence.

Before you can start pitching yourself to brands and tourism boards, you need to build a strong personal brand and a loyal following. This means creating high-quality content that resonates with your target audience and staying active on social media and other online platforms. Consistency is key here – make sure you're posting regularly and engaging with your audience to build a loyal following. Once you've established your personal brand and your audience, you'll be better positioned to pitch yourself to potential partners.

Once you've built your brand and your audience, it's time to start researching potential partners. Look for brands and tourism boards that align with your personal brand and your niche. For example, if you specialize in adventure travel, look for partners that offer adventure travel experiences or gear. Take the time to research these potential partners thoroughly – look at their website, social media channels, and other online presence to get a sense of their brand and their target audience.

A pitch deck is a visual representation of your brand and your content, and it's a great tool to use when pitching yourself to potential partners. Your pitch deck should include your bio, your brand story, your content focus, your audience demographics, and examples of your best content. Make sure your pitch deck is visually appealing and easy to read, and that it showcases your unique value proposition as a travel content creator. If you choose to make a portfolio website make sure that you are keeping it up to date with your most recent work. This gives the brands you pitch to a better idea of what you con provide them as a creator and how you stand out amongst the rest of the creators in the industry. A portfolio website should not contain your audience statistics, rather you should add this into a professional email where you will then include your offerings and a link to your portfolio website for them to see examples of your work.

Here is my portfolio website for those interested in getting some inspiration for their own. You will also be able to see some of the work I completed for hotels and tourism boards here to get a better idea of what some finalized products will look like

Once you have your pitch deck or portfolio website and email template ready, it's time to start reaching out to potential partners. Start by sending a brief email introducing yourself and your brand, and asking if the partner would be interested in collaborating with you. Be sure to mention why you think your brand would be a good fit for their brand, and attach your pitch deck or portfolio website to the email. If you don't hear back within a few days, follow up with a friendly reminder email. Don’t be shy with the follow ups. In most cases I have gotten collaborations with hotels when I have followed up 2 or more times.

When it comes to collaborating with brands and tourism boards, there are many different types of partnerships you can explore. Some partners may be interested in sponsored blog posts or social media campaigns, while others may want to work with you to create videos or other types of content. Be open to exploring different types of collaborations, and don't be afraid to suggest ideas of your own. The more flexible and creative you are, the more opportunities you'll have to work with potential partners.

When you're working with brands and tourism boards, it's important to be professional and responsive at all times. This means responding to emails and messages in a timely manner, meeting deadlines, and delivering high-quality content that meets the partner's expectations. Make sure you're clear about your deliverables and your timeline from the outset, and keep the partner informed of your progress throughout the collaboration.

Finally, don't forget to follow up with your partners after the collaboration is over. Thank them for the opportunity to work together, and ask if they would be interested in collaborating with you again in the future. Maintaining these relationships can lead to future collaborations and long-term partnerships that can help you build your brand and your income as a travel content creator.

As a travel content creator, it's important to stay true to your brand and your values, even when working with partners. Don't compromise your authenticity or your integrity for the sake of a collaboration or a paycheque. Make sure the brands and tourism boards you work with align with your values and your niche, and that any sponsored content you create feels authentic and true to your personal brand.

When it comes to sponsored content collaborations, there may be some room for negotiation. Don't be afraid to ask for what you think is fair in terms of compensation, deliverables, and timeline. Be willing to compromise and find a solution that works for both you and the partner.

Finally, as a travel content creator, it's important to always be learning and growing. Attend industry events, take online courses, and network with other travel content creators and industry professionals. The more you know about the travel industry and the world of content creation, the better equipped you'll be to pitch yourself to potential partners and create high-quality content that resonates with your audience.

In conclusion, landing collaborations with brands and tourism boards as a travel content creator can be a great way to monetize your content and travel to new destinations. By building your personal brand and your audience, researching potential partners, creating a pitch deck, reaching out to potential partners, being professional and responsive, and maintaining relationships, you can increase your chances of landing these collaborations. Remember to stay true to your personal brand and your values, be open to negotiation, and always be learning and growing. With these tips in mind, you'll be well on your way to building a successful career as a travel content creator.