NerdWallet
Dawid Młynarz
Increasing CTR of NerdWallet product pages by 80% with A/B testing and UX improvements
Millions of people turn to NerdWallet to find the best credit cards, up their credit score, land the perfect mortgage and so much more.
As a Lead Product Designer for over a year, I redesigned strategic parts of the product while working on the new features in parallel, as well as making continuous UX improvements followed by A/B testing.
Key Achievements
Increased the clickthrough rates (CTRs) of key parts of the product by 80%, positively impacting affiliate income.
Reduced the bounce rate from 45% to 30% with redesigned navigation.
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Posted Sep 14, 2023
Improved revenue with increased CTR of NerdWallet product pages by 80% with A/B testing and UX improvements
