As a UX team of 1, I spent a significant chunk of my time researching our customers, learning about the space, problem solving and owning product design. Also: building our design system and product branding, building company assets and our website too. On any given day, working in a startup, it’s not uncommon to do two or more of these. The context switching can be intense and managing time well is a non-negotiable pre-requisite to being successful.