Draft - Taste of Joy

Draft is a brand that joyfully excites people through tasty & healthy food that feels like an indulgent treat and ignites the spark of childhood nostalgia presented through a lens of modern freshness and encourages guilt-free eating. The handwritten swirl and an explorative “a” comes across as playful. The swirl has a lovely way of connecting the past with the present, this helps our consumer to deep dive into exploring his childhood once again with every bite.