MyRyd is a UK taxi service offering fixed-price airport transfers and city-to-city rides, with a strong focus on London Luton Airport. Taxi brands tend to look the same: loud colours, generic car icons, and nothing that tells you why to trust one over another. MyRyd needed to feel easy, reliable and fairly priced from the first glance.

Make travel feel simple and trustworthy, not like "just another app"

Work at every size, from the side of a car to a tiny app icon

Give the business one consistent look across vehicles, print, social and web

The mark is built from three things:

R: the starting point of the name

Path: one smooth, unbroken line from pick-up to destination

Flight: a subtle airplane for speed, precision and airport travel

That curved path became the heart of the whole visual system. It runs through the stationery, social posts, app icon and vehicle branding like a road that never breaks.

Fresh green for energy, deep forest green for trust, and white and soft grey for clarity. Deliberately calm, because that's what you want from someone picking you up after a long flight.

Logo design and full brand identity

Brand guidelines and visual system

Mockups across vehicles, merchandise, stationery and social

Website design in Figma

The brand is live at myryd.co.uk.

Building a service brand that needs to look established from day one? Message me with a short description of your business.