Turn: Brand Identity & Guidelines Complete

Turn: Brand Identity & Guidelines

Complete brand identity for Turn, an institution for driving schools. The wordmark turns the "r" into a winding road, so the logo itself expresses the idea of a turn and the journey of learning to drive.

This animated walkthrough covers:

- Logo and wordmark - Clear space and grid construction - Logo versions: color, outline, and dark - Brand pattern built from the symbol - Typography: Poppins - Color palette: green (#14A800) and charcoal (#303030), with red and lime as supporting colors - Applications on vehicles

Bold green, a clean geometric typeface, and a flowing symbol give the brand a confident, friendly, and trustworthy look for learners and parents alike.

Role: Brand identity and logo design Tools: Adobe Illustrator

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