Sugary is a global gifting platform that lets users send personalized gifts, flowers, e-gift cards, and experiences worldwide. The goal was to enhance the user experience, improve retention, and make gifting more personal, convenient, and joyful — no matter the distance.

Generic gifting experience with limited personalization

Difficulty discovering unique, occasion-specific gifts

Time and geographic constraints for users

Overwhelming gift choices (decision fatigue)

Lack of reminders for important dates

Boost user engagement and conversion rates

Simplify the user journey (especially checkout & personalization)

Highlight Sugary’s unique features like gift customization, global delivery, and expert consultation

Support scalability and international growth with accessible, mobile-first design

Adults (25–55) sending gifts for personal or professional occasions

Especially relevant for users shopping across borders or under time pressure

Strong presence in Dhaka, with growing international reach

Personalization: Custom greeting cards, packaging, Polaroids, fragrances

Gift Discovery: Curated selections with filters and "ready-to-order" sets

Expert Chat: Real-time support for gift ideas

Occasion Reminders: Calendar integration and event tracking

Phygital Gifting: Send digital now, physical later

User Profiles: Keep recipient preferences for easy future gifting

Smooth Checkout: Secure, intuitive multi-step flow

User personas & journeys

Wireframes & high-fidelity mockups

Interactive prototype

Mini UI kit

Usability test insights

Higher user retention & session time

Increase in gift purchases and repeat usage

Lower cart abandonment

Stronger brand trust via cleaner, more thoughtful design