Contributed to the development and scaling of Maqsad, a consumer-facing EdTech mobile application with over 1M+ downloads and 250k+ monthly active users.
Worked on core mobile features, backend-integrated systems, and monetized product flows in a high-traffic production environment. The role focused on shipping reliable features at scale while improving user engagement, retention, and monetization.
About the Product
Maqsad is a large-scale EdTech platform designed to help students prepare for competitive exams through structured learning content and interactive features. The app supports high daily engagement and complex workflows, including content consumption, doubt-solving, and paid learning products.
Responsibilities & Contributions
Delivered core mobile application features
Helped scale the doubt-solving system from zero to 30k daily questions
Worked on monetized products, including the Question Bank
Integrated and supported payment gateway flows
Collaborated with backend teams for high-usage system reliability
Contributed UI improvements that increased retention and watch time
Engineering Scope & Systems
Mobile app feature development in a production environment
Backend coordination for scalable feature delivery
High-usage system design and optimization
Payments, subscriptions, and monetization flows
Performance and stability considerations at scale
Key Features & Areas of Impact
Doubt-solving system handling tens of thousands of daily interactions
Monetized learning products (Question Bank)
Payment gateway integrations
Retention-focused UI and experience improvements
Scalable infrastructure supporting a large active user base
Key Engineering & Product Decisions
Scalability-first approach
Designed and delivered features with high concurrency and usage in mind, avoiding short-term solutions that wouldn’t scale.
Retention-driven UI improvements
Focused on experience optimizations that increased watch time and repeat engagement rather than cosmetic changes.
Reliable monetization flows
Ensured payment and paid-product experiences were stable and frictionless in a high-volume environment.
Close backend coordination
Worked tightly with backend teams to align mobile features with system capacity and performance constraints.
Outcome & Learnings
Maqsad continues to operate as a high-scale EdTech platform serving hundreds of thousands of active users. This project strengthened experience in building consumer applications at scale, shipping monetized features, and maintaining performance and reliability under heavy real-world usage.
Product Screenshots
Learning & Academia
Active Schedule Management
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Posted Jan 6, 2026
Contributed to the development of a Maqsad - EdTech mobile app, delivering core features, scalable doubt-solving systems, monetization flows.