Contributed to the development and scaling of Maqsad, a consumer-facing EdTech mobile application with over 1M+ downloads and 250k+ monthly active users.

Worked on core mobile features, backend-integrated systems, and monetized product flows in a high-traffic production environment. The role focused on shipping reliable features at scale while improving user engagement, retention, and monetization.

Maqsad is a large-scale EdTech platform designed to help students prepare for competitive exams through structured learning content and interactive features. The app supports high daily engagement and complex workflows, including content consumption, doubt-solving, and paid learning products.

Delivered core mobile application features

Helped scale the doubt-solving system from zero to 30k daily questions

Worked on monetized products, including the Question Bank

Integrated and supported payment gateway flows

Collaborated with backend teams for high-usage system reliability

Contributed UI improvements that increased retention and watch time

Mobile app feature development in a production environment

Backend coordination for scalable feature delivery

High-usage system design and optimization

Payments, subscriptions, and monetization flows

Performance and stability considerations at scale

Doubt-solving system handling tens of thousands of daily interactions

Monetized learning products (Question Bank)

Payment gateway integrations

Retention-focused UI and experience improvements

Scalable infrastructure supporting a large active user base

Scalability-first approach Designed and delivered features with high concurrency and usage in mind, avoiding short-term solutions that wouldn’t scale.

Retention-driven UI improvements Focused on experience optimizations that increased watch time and repeat engagement rather than cosmetic changes.

Reliable monetization flows Ensured payment and paid-product experiences were stable and frictionless in a high-volume environment.

Close backend coordination Worked tightly with backend teams to align mobile features with system capacity and performance constraints.

Maqsad continues to operate as a high-scale EdTech platform serving hundreds of thousands of active users. This project strengthened experience in building consumer applications at scale, shipping monetized features, and maintaining performance and reliability under heavy real-world usage.