Sport Betting & Online Casino Programmatic Campaign - Dv360

Media Buyer

Performance Marketing Specialist

Digital Marketing Specialist

Campaign Manager 360

Google Ads

Google Analytics

Betika

⭐️Betika’s Winning Formula: A Programmatic Display & Video Campaign Driving Revenue in South Africa

Brand: Betika

Vertical: Sports Betting

Geography: South Africa

Campaign Type: Display and Video, YouTube

Budget : +$5 Million Dollar

Campaign Flight : Ongoing

Campaign Strategy: Awareness, Performance and App Install

Platform : DV360 , Google Ads, CM360, Google Analytics, AppsFlyer

The campaign saw a +23.4% increase in revenue and a 29.7% rise in conversions, all while maintaining a low cost per bet—a clear indicator of the success of our multifaceted approach.

👉🏽The Challenge: Reaching Sports Betting Enthusiasts Across Platforms

Betika, a leading sports betting platform, wanted to elevate its presence in South Africa’s competitive sports betting market. The challenge? Driving both engagement and revenue by reaching bettors across their favorite channels with the right message at the right time.

📣Mission: Increase Revenue & Engage a Passionate Audience

The Betika Display and Video campaign had a clear mission: to drive substantial revenue while building deeper engagement among South Africa's sports betting community. This meant targeting users not only with ads they wanted to see but also when they were most likely to act.

☝🏽Strategy in Action: Data-Driven Decisions

To achieve success, I implemented a comprehensive programmatic strategy that ensured Betika's ads reached the right audience, at the right time, on the right platform. Key elements of the strategy included:

Omnichannel Engagement: By leveraging a mix of display, video, YouTube, and PMax ads, I ensured that Betika’s messaging was present across all the platforms frequented by potential bettors.

Holistic Campaign Coverage: The campaign targeted a variety of betting interests, including jackpots, promotions, bonuses, international and domestic leagues, virtual sports, and casinos, ensuring we captured a wide range of user preferences.

Audience A/B Testing: To maximize performance and cost-efficiency, I ran extensive A/B tests across display, YouTube, and video formats. This allowed me to identify the best-performing audience segments while optimizing for a cost per total bet of less than $1. The testing helped hone in on the highest-engagement groups, ensuring we delivered ads to those most likely to convert.

Targeted Optimization: Using real-time data insights, I continuously adjusted ad delivery and targeting, focusing on high-conversion segments to maintain efficiency without sacrificing reach.

✍🏽Creative Excellence: Crafting Ads That Convert

Alongside precise audience targeting, I also focused on creating compelling ad copy and visuals. The creative efforts played a significant role in grabbing attention and driving conversions. Here are some sample headlines that showcased our focus:

“Bet Big, Win Bigger: Your Jackpot Awaits!” – Designed to captivate users interested in high-stakes rewards.

“Exclusive Promotions for True Sports Fans – Bet Now!” – Engaged casual bettors by highlighting time-limited offers.

“From Virtual Sports to Live Games, Betika Has It All” – Reinforced Betika’s diverse offerings, appealing to users with varying interests.

“Play, Win, Repeat: Betika’s Unbeatable Betting Experience” – Encouraged repeated engagement, focusing on Betika’s user-friendly experience

👏🏽Driving Results: Unmatched Performance with Precision

With a combination of diverse ad types, precise targeting, and ongoing optimization, the campaign delivered exceptional results:

Revenue Generated: $517,000

eCPM: $1.67

Cost Per Bet: $0.10

Total Bets Placed: 5 million

Impressions: 264.1 million

Clicks: 1.5 million

Click Rate (CTR): 0.6%

✨The Betika Success Story: A Blueprint for Programmatic Excellence

This project showcased the power of an integrated programmatic strategy that connects data-driven insights with a deep understanding of user behavior. By embracing diversity in ad formats and channels, we not only met but exceeded Betika’s revenue and engagement goals, setting a new benchmark in sports betting advertising.

A Lasting Impact: Betting on Data and Creativity

Through continuous optimization and a bold strategy, this campaign resonated with South African sports bettors, delivering both revenue growth and long-term engagement. The result? A campaign that connected deeply with the audience while delivering strong business outcomes for Betika.

🥇Let’s Build Your Success Story Together!

If you're ready to elevate your brand with programmatic advertising that drives both results and engagement, let's collaborate. I’ll help you harness the power of data and creativity to achieve your business goals.