Programmatic Campaign for Marriott Dv360, Trade Desk

Media Buyer

Programmatic Campaign

Performance Marketing Specialist

Campaign Manager 360

Google Ads

Google Analytics

Marriott Hotels TestBED

⭐️Elevating Guest Experiences:

A Programmatic Campaign for Marriott in Mexico

Brand: Marriott

Vertical: Hospitality

Geography: Nationwide Mexico

Campaign Type: Display and Video, Geo Fencing, Push

Budget: +$55,000 USD

Campaign Flight: Ongoing

Campaign Strategy: Guide users through the booking process using a meticulously designed engagement funnel across diverse advertising channels.

Platform: Dv360, Google Ads, Trade Desk, Nuviad, Push notifications, and re-targeting

The engagement funnel successfully guided potential guests through the booking process, leading to a 14% increase in revenue for Marriott.

The Challenge: Capturing the Attention of Potential Guests

Marriott aimed to attract potential customers in Mexico and encourage them to begin the booking process for their stays. The key challenge was to convert interest into action through a seamless user experience that guided individuals through the booking funnel.

Our Mission: Drive Engagement and Increase Bookings

The goal of the campaign was clear: initiate the booking process for Marriott stays by effectively guiding users from landing page loads to product selection. By focusing on user engagement, we aimed to maximize revenue while ensuring a high level of interest among our target audience.

Strategy in Action: A Data-Driven Approach to User Engagement

1. Creating a Comprehensive User Engagement Funnel

I designed a meticulously structured user engagement funnel to facilitate the booking process. The funnel consisted of two critical stages:

Stage 0: Landing page loads to capture initial interest.

Stage 1: Users clicking on the product "solicitar" (Marriott, platinum, united), indicating a strong intent to book.

2. Leveraging Diverse Advertising Channels

To maximize reach and engagement, I utilized a variety of advertising channels:

Google AdX for display and video ads.

Other exchanges to diversify ad placements.

Push notifications to directly reach potential customers.

Retargeting strategies to re-engage users who had previously shown interest.

This multi-channel approach helped us reach users at various touchpoints in their decision-making journey.

Driving Results: Significant Revenue Growth and Engagement

Through strategic execution, the campaign achieved impressive results:

Revenue Generated: $86,043.84

Cost Per Thousand Impressions (CPM): $0.70

Cost Per Click (CPC): $0.08

Click-Through Rate (CTR): 0.86%

Week-On-Week Improvement: 15.5%

The engagement funnel successfully guided potential guests through the booking process, leading to a 14% increase in revenue for Marriott.

Marriott’s Success Story: Turning Interest into Action

This campaign exemplified how a well-structured user engagement strategy can transform interest into tangible bookings. By leveraging diverse channels and a data-driven funnel, we effectively captured the attention of potential guests in Mexico and encouraged them to take action.

Let’s Create Memorable Guest Experiences Together!

If you’re ready to elevate your hospitality offerings with a strategic programmatic campaign, let’s collaborate. Together, we can drive engagement and maximize revenue for your brand.