Beyond The Lens — AI Eyewear Campaign & Visual Direction A c... by Chiara Arcostanzo Beyond The Lens — AI Eyewear Campaign & Visual Direction A c... by Chiara Arcostanzo
Beyond The Lens — AI Eyewear Campaign & Visual Direction A c...
Beyond The Lens — AI Eyewear Campaign & Visual Direction
A concept exploring eyewear as a bridge between material tactility and future-driven design.
I work...
Beyond The Lens — AI Eyewear Campaign & Visual Direction
A concept exploring eyewear as a bridge between material tactility and future-driven design.
I worked on light behavior, reflective surfaces, and sculptural silhouettes to imagine a premium, tech-adjacent visual world.
AI supported the early mood and form exploration, and the final direction was shaped through traditional visual refinement and editorial composition.
Roles
Art direction, visual explorations, AI-assisted concepting.