During the first meeting, the client asked for the logo to have only the word "Pastelería", without any other added element. Based on that, we decided to use display typography for her logo to give it character and originality.
Along with their color palette that plays with green and yellow tones, we focused directly on creating designs for the elements that the bakery uses daily: Round stickers, business cards, tote bags, and personalized boxes for breakfasts, snacks, and more.