Pop-Up form for Welltayl

Objective Increase email capture rates while improving list quality by segmenting subscribers at the point of entry, ensuring more relevant post-signup communication and stronger long-term retention.

Strategy Instead of offering a generic 15% discount pop-up, this experience was designed to qualify subscribers before capture. By asking whether the customer is a dog parent, cat parent, or both, the brand immediately collects zero-party data that fuels personalized onboarding, product recommendations, and lifecycle messaging.

The goal wasn’t just list growth, it was smarter list growth.

Clear incentive: 15% off positioned as a reward, not a hard sell

Pre-email segmentation (Dog / Cat / Both) to improve downstream targeting

Clean, low-friction email capture screen

Confirmation screen reinforcing momentum and driving immediate shopping

Lifestyle imagery to maintain brand warmth and trust

Most pop-ups optimize for volume. This one optimizes for relevance.

By capturing intent before the email address, the brand can:

Send tailored welcome flows

Recommend the right products from day one

Avoid irrelevant messaging that drives early churn

Improve retention through contextual communication

This turns a simple discount capture into the first step of a structured lifecycle journey.

Role Conversion strategy, UX flow structure, segmentation logic, lifecycle positioning, copy direction