Fillr is an avatar-based, hyper-curated, escrow-secured freelance marketplace redefining how freelancers and clients connect. Unlike traditional platforms like Fiverr and Upwork, Fillr replaces profile pictures with avatars and prioritizes skill, credibility, and trust through secure, pseudonymous interactions.

In February 2025, the startup needed a strong, credible online presence to introduce the concept and build early excitement before launch starting with a high-converting landing page aimed at growing their waitlist.

The idea of a pseudonymous freelance marketplace was bold and unfamiliar. The biggest challenge was balancing anonymity with trust, helping users understand that removing real photos doesn’t reduce credibility; it actually enhances fairness and safety through curated matching and escrow-backed payments.

At the same time, the landing page had to speak to two audiences: freelancers and clients. The message had to bridge both worlds while remaining simple, cohesive, and conversion-focused.

I led the project end-to-end, overseeing:

Strategy: Structuring the content and user flow for clarity and engagement

Copywriting: Communicating Fillr’s unique proposition with accessible, friendly language

Visual Design: Establishing Fillr’s early design language with bright colors and strong personality

Framer Development: Building a smooth, dynamic site with thoughtful animations and transitions

Motion Design: Creating interface animations that bring the brand to life

This was my very first client project on Framer and my first time using Jitter, setting the tone for how I approach digital storytelling today.

The landing page design was built around trust, clarity, and delight. Each section played a role in explaining how Fillr works while keeping the experience light and playful.

Key design choices included:

A bold hero section that clearly states Fillr’s value proposition: “Your gigs done quickly.”

Parallel messaging for freelancers and clients, ensuring both feel equally addressed.

Bright, high-contrast visuals paired with concise, human-centered copy.

Persistent waitlist CTAs strategically placed across scroll points.

Animations were central to how the site communicated Fillr’s identity — fun, secure, and forward-thinking.

The hero section featured custom avatar animations created in Jitter, exported as Lottie files for smooth web playback. These quirky, colorful characters instantly established Fillr’s pseudonymous vibe and differentiated it from typical corporate freelance platforms.

Throughout the site, I used microinteractions and scroll-based motion in Framer to add depth and playfulness without compromising load speed.

This animation-heavy approach became a core part of Fillr’s identity, making it feel less like a startup and more like a living, breathing community.

230+ waitlist signups within 8 months of launch

Strong validation of early interest from both freelancers and clients

Established Fillr’s initial visual and motion identity

Provided a solid foundation for investor discussions and future launches

Fillr was more than a landing page. It was a proof of concept for a movement. The project reinforced the power of storytelling through design and motion.

It also reminded me that every great startup needs not just a good product, but a clear, exciting narrative that people instantly want to be part of.

Figma, Framer, Jitter, ChatGPT, Photoshop, Google Suite