Ninja App - Branding

When the Saudi-based digital startup approached me, they had a unique name and a clear strategy to be locally relevant in their voice and attitude. What they needed was a visual identity to embody their core values of speed, reliability, and friendliness — and i delivered ;)

Drawing inspiration from the brand name, i embedded a time-cutting sense of speed and precision into the logo. This spirit was carried through to Ninja’s visual identity which was implemented on a range of touch-points – from packaging and social media to vehicles and warehouses.