Dreamscapes of a New Brand Identity

This project explores the intersection of imagination and brand storytelling — a visual direction study designed for an upcoming brand. The goal was to craft a world that feels intangible yet familiar, artificial yet emotional — a sensory environment where color, texture, and light define identity before typography or logos even exist.

Visual Language The chosen tone celebrates soft surrealism — miniature worlds bathed in iridescent light, textures that blur the line between dream and material. Each frame evokes a sense of wonder and calm, symbolizing a brand rooted in creativity and sensory delight.

Process This exploration combined AI-driven generation with manual direction and refinement:

Concept Development: Defining the emotional palette — warmth, shimmer, curiosity, and tactility.

Generation: Using Midjourney and my internal AI design system S.V.A.X., I built visual environments that behave like brand emotions — translating identity through atmosphere.

Curation: Dozens of generated compositions were reviewed, refined, and balanced to achieve harmony between texture, lighting, and narrative tone.

Post-Treatment: Final refinements were done to preserve the luminous gradients, depth of field, and cinematic softness — aligning everything with the envisioned brand energy.

Outcome A set of surreal brand visuals that feel handcrafted, immersive, and alive — defining not just a look, but a feeling. This study now serves as the visual compass for the brand’s upcoming identity and storytelling direction.