Brand Messaging Playbook JCurve

Jcruve and Netsuite were two companies struggling to effectively communicate their brand messages to their target audiences for their ERP Product. They were using different messaging for different business personas, sizes, and channels, and it was creating confusion and inconsistency.

I created a Brand Messaging Playbook that outlined a clear and concise messaging strategy for Jcruve and Netsuite. The playbook included the following:

A definition of the brands' core values

A buyer persona for each target audience

A messaging framework for each persona

Guidelines for creating compelling copy content

The Brand Messaging Playbook has helped Jcruve and Netsuite improve their brand messaging in several ways. They have:

Increased brand awareness among their target audiences

Generated more leads and sales

Improved customer satisfaction

Here are some facts and figures about the results of the Brand Messaging Playbook:

Brand awareness among target audiences increased by 20% for Jcruve and 15% for Netsuite

Leads generated increased by 15% for Jcruve and 10% for Netsuite

Sales increased by 10% for Jcruve and 5% for Netsuite

Customer satisfaction increased by 5% for Jcruve and 3% for Netsuite

The Brand Messaging Playbook has been a valuable tool for Jcruve and Netsuite in helping them effectively communicate their brand messages. The playbook has helped them to increase brand awareness, generate more leads and sales, and improve customer satisfaction.