Salentein is synonymous with tradition, excellence, and prestige in the world of wine. Inspired by the grandeur of one of the world's most renowned wineries, this conceptual project seeks to reinvent its visual identity, honoring its legacy and projecting it into the future.
The proposal combines elegance and modernity, meticulously attending to every detail to reflect the stately essence that characterizes Salentein. The strategic focus was on attracting new audiences, connecting with contemporary consumers without compromising its prestige and exclusivity.
Furthermore, the application of the identity across various media allows for a coherent and memorable brand experience, highlighting its history and unparalleled quality.
University academic project for undergraduate thesis. Visual identity design proposal for Bodegas Salentein, one of the most prestigious wineries in Argentina.