Glazed is the first-ever handmade doughnut shop in Dhaka, The current logo used for 7 years and it has already gone through a period. Though the visual expression of this logo is too cozy as many things are happening. The logo has tried to build a 3D shape with a variety of colors and gradients.

In the quest to revitalize Glazed, Dhaka's premier handmade doughnut shop, I embarked on a journey to redefine its identity. After thorough research into Glazed's core values of smoothness, taste, and youth, I delved into the world of iconic coffee and bakery brands.

My investigation led me to a bold decision: the adoption of a triangular shape for the new logo. While triangles typically evoke sharpness, I saw an opportunity to infuse stability and uniqueness into Glazed's visual identity.

However, mindful of the need for a round symbol and typeface to maintain the brand's essence, I meticulously crafted numerous drafts and exercises.

The result? A striking new logo that seamlessly combines the stability of a triangle with the warmth of rounded elements, reflecting Glazed's commitment to innovation and tradition.

It's all about clean lines, vibrant imagery, and a fresh vibe. Check it out for a taste of how design can elevate a brand's presence!

Thank you.