HeavyTask

Challenge:

HeavyTask's website needed a refresh to boost SEO, user acquisition, and ultimately, sales. The content-heavy site required a clear structure and engaging design to attract new users and convert them into customers.

Solution:

In-Depth Audit: I conducted a comprehensive audit of the existing website, identifying areas for improvement in SEO, user experience, and information architecture.

User-Centric Design: I developed user flows and an information architecture that optimized the flow of content and navigation, ensuring users could easily find the information they needed.

Design System, Wireframe & Prototyping: I established a design system for consistency and efficiency, then created wireframes and prototypes to visualize the updated user interface and user journey.

Impact:

Improved SEO ranking potential through optimized content structure and technical enhancements.

Enhanced user experience with intuitive navigation and clear information hierarchy.

Increased potential for user acquisition and conversion through a more engaging and user-friendly website.