Meta text is a crucial aspect for effective SEO. In this guide we will show you how we at urban media create professional and effective meta text through our years of experience, of seeing what works and what doesn’t. So, rest assured if you looking to improve your meta text, you’re in good hands! There are two parts to meta text your have your meta title and meta description. A meta title, serve as your webpage’s digital headline, and help aid search engine optimisation by incorporating relevant keywords. Whereas Meta descriptions are a vital SEO element that help to summarise web page content and get users to click on your page by appearing beneath search titles in search results. Their significance lies not in influencing rankings directly but in their capacity to improve click-through rates. To craft compelling meta text (meta titles and descriptions) there are many factors that play a vital role such as incorporating focused keywords early on, optimising length to avoid being cut of in search results and including a call to action to encourage engagement, to name just a few! This approach aims to keep readers engaged and encourage further exploration of your website. In this blog we will help you to understand what meta text is and what to think about when writing them.