San Mateo County Fair & Event Center

San Mateo County Fair and Event Center

Marketing, Communications, Public Relations, Design, Copywriting

Media Coverage: Secured key media placements in top Bay Area outlets, including KGO-TV, KPIX-TV, KRON-TV, KTVU-FOX, and radio coverage on NPR, significantly raising event visibility.

Event Attendance: Met or exceeded event attendance goals each year, with consistent year-over-year growth.

Advertising Strategy: Managed comprehensive advertising strategy, including TV ad creative, production, and media buy, optimizing visibility for the Fair and its events for one of the years. Subsequent years managed communications, public relations, and media relations successfully.

Technology-Focused Coverage: Strategically focused media efforts on technology, helping to attract tech-based vendors and partners, leveraging the event center’s location in the heart of the Silicon Valley.

Increased Partnerships: Worked with Bay Area partners to improve and expand relationships with technology businesses, contributing to the fair's growing presence as a hub for innovation and community engagement.