In this project, I collaborated with GG ARENA ESPORTS LIMITED to develop and execute a comprehensive marketing strategy aimed at increasing their online presence and engagement. The project involved creating AI-generated video content, managing social media campaigns, and analyzing performance metrics to refine our approach.

Increase brand visibility and engagement in the eSports community.

Create high-quality video content to promote events.

Develop and implement a data-driven marketing strategy.

Approach:

Developed a detailed marketing plan using HubSpot, focusing on social media and email marketing campaigns.

Utilized Adobe Premiere Pro and OBS Studio to produce and edit engaging video content tailored for platforms like YouTube and Twitch.

Implemented Google Analytics to track the performance of our campaigns and make data-driven adjustments.

Coordinated with the team via Slack to ensure seamless communication and collaboration.

Outcomes:

Achieved a 30% increase in social media engagement.

Successfully launched multiple video campaigns, each garnering thousands of views.

Improved email open rates by 20% through targeted marketing efforts.

This project not only enhanced GG ARENA ESPORTS LIMITED’s online presence but also demonstrated the effectiveness of integrating AI tools in video content creation and digital marketing.