Branding & Visual Identity for a Digital Business Card Platform
Denitsa Ivanova
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Posted Jan 5, 2026
The goal of this project was to create a clean, modern brand identity that feels premium & trustworthy.
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This logo concept was developed early on during the brand exploration for Connect2Me - a platform focused on smart digital reputation and seamless business presentation.
The goal was to visually express connection, communication, and trust, while keeping everything clean, modern, and tech-driven. The direction was meant to feel premium but still approachable and flexible enough to work across both digital platforms and physical products like NFC cards and review cards.
This concept was one of the main options discussed with the client. While it wasn’t chosen as the final logo, it played an important role in shaping the overall direction and helped guide the final identity, which will be released together with the full website design.