Aline Wellness is a functional health space located in Sault Ste. Marie, Ontario and founded by physiotherapist and pilates instructor Ali Greco. Ali has a special interest in orthopedic and pelvic health physiotherapy and mat and reformer pilates. She strives to create a joyful environment that motivates everyone to play an active role in their health and wellness journey. Her mission is to provide compassionate, patient-centered care for people of all ages to move comfortably and confidently.

The Aline Wellness logo is a typography-focused design intended to communicate the outcome Ali strives to support for her clients through her interdisciplinary offerings: movement with comfort and confidence. Deeper meaning is communicated through the subtle customizations to maintain a minimal, light and uplifting feel that resonates with anyone, regardless of gender.

We designed a custom, multi-page Squarespace website, built on version 7.1, that would help prospective clients feel and visualize the intention that Ali has infused into the design of a warm, inviting wellness space. We integrated Squarespace with two platforms to support online booking: Mindbody, for movement classes, and Jane, for physiotherapy appointments. We also integrated Squarespace with Flodesk to deliver an automated welcome sequence to new newsletter subscribers. The result: a digital space which aligns with her physical space and starkly contrasts with the stereotypical ‘sterile’ clinic to show people that they can experience greater ease on their unique wellness journeys.