Bulgari

3D Modelling, Animation

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Teaming up with BadPug, I started working on a exciting AR project aimed at enhancing Bulgari's brand experience on the 75th Anniversary. Focused on 3D modeling and animation, my responsibilities revolved around creating intricate and visually engaging elements that were seamlessly integrated into the augmented reality platform based on Harrod's shopping windows in London. Leveraging my expertise in 3D modeling and animation techniques, I crafted captivating visuals that brought Bulgari's ideas to life within the AR environment. The collaboration resulted in an immersive AR experience, elevating Bulgari's brand presence by providing users with an interactive and memorable encounter with their products.

By scanning a QR Code found exclusively in the window of the Bulgari boutique in Harrods, an AR filter is activated on Instagram and with a silhouette match anchors the experience.

A 3D constructed twin version of it is anchored on the actual storefront, with which to interact with an interactive animated show.

The showcase comes to life and is dressed in scales of the three main Serpenti collections with a perpetual evolution that characterizes the continuous metamorphosis.

The AR Instagram filter allows people to control the metamorphosis of the scales, by pressing on the Serpenti 75 seal the coloring transforms with the next one, making the people who try the experience the protagonists.

For the Bulgari Harrods project, we chose to use the potential of Meta Spark Studio, integrating Augmented Reality dynamics within the Instagram ecosystem.