Rumah Design - Logo + Packaging Design

Rumah Design is a Portuguese brand with interior decoration items. All pieces are minimalist and Scandinavian inspired.

The products are available for purchase exclusively online and operate through the dropshipping system. The company's goal is to make decoration accessible to everyone so that they can transform their homes into a place that both stimulates creativity and can be transformed into a relaxing retreat. For this, it was necessary to do this branding project from scratch and understand what the client's vision and goals were in order to be able to illustrate them visually. The challenge was to create a visual identity that would transmit calm and comfort (given through the chosen color palette), while at the same time not drawing too much attention away from the photographs of the pieces, which is the focus of the brand. The result was a minimalist logo that works well on its own, on photographic backgrounds, and on the stationary pieces.