Casa da Serra - Logo Design

Casa da Serra is a local accommodation in Gouveia, a region of Serra da Estrela (Portugal).

The key point to highlight in this project was the geographical location, to immediately attract the target audience: tourists who want to spend a few days enjoying the mountain landscapes. In addition, the area is also known for its olive harvests and olive oil presses. Reservations for the lodging are made on its own website. As far as branding was concerned, it was necessary to effectively transmit the feeling of the cozy atmosphere and the surroundings of this region, as well as the hospitality felt by the accommodation through the decoration used. To maintain this spirit I also made sure that the visual identity had a professional and clean look.