CBD Side is a Spanish CBD products brand targeting a young, lifestyle-oriented audience. The project was part of a campaign built around a central concept: “the second time always costs less," designed to drive sign-ups for a sweepstakes tied to brand partnerships and experiences.

The page needed to translate a strong creative direction, developed by a design studio, into a functional, conversion-focused landing page. The brief was copy-only. The visual execution, layout, and hero section had to be built from scratch while staying true to the brand’s bold, editorial aesthetic.

I designed the full page structure and hero section from scratch, working within the brand’s visual language: display typography, vibrant color palette, and collage photography. The page was structured around a single conversion goal: email capture for the sweepstakes, with two clear entry points at the top and bottom of the page.

Full landing page design — desktop + mobile

Hero section designed from scratch

Layout adapted to integrate campaign assets provided by the creative studio

The page launched successfully as part of the campaign.