Bisceglie – Luxury Streetwear Design

Pranay Bhatnagar

Brand Designer

Graphic Designer

Introduction

Luxury Streetwear Brand

About the Project

For Bisceglie, a luxury streetwear brand, I designed a collection of oversized t-shirts and hoodies. The goal was to blend cutting-edge streetwear trends with luxury aesthetics, creating distinctive pieces that reflect exclusivity, style, and quality.

Main Logo with a dark aesthetic

Objectives

Design modern, trendy, and unique clothing pieces that resonate with streetwear enthusiasts.

Incorporate high-quality aesthetics and materials to reflect a luxury brand image.

Ensure designs appeal to a diverse demographic, maintaining brand uniqueness.

Showcase creativity while adhering to current fashion trends.

Key Contributions

Creative Design Concepts

Developed a series of oversized t-shirts and hoodies featuring unique graphics and prints.

Included distinctive social commentary and impactful designs reflecting modern trends.

Trying to find the best fit

A stand-out Tee for the brand

Visual Branding Integration

Collaborated closely with the Bisceglie branding team to maintain brand identity.

Balanced modern streetwear trends with luxurious brand visuals to create cohesive apparel designs.

Another name aligned for the SPRING Edition

Fire Bisceglie Eddition for the FALL COLLECTION

Material and Style Selection

Selected premium quality materials ensuring durability and comfort.

Focused on details like stitching, print quality, and finish to maintain a luxury feel.

Design Process

Ideation

Conducted mood boards and research to gather insights into streetwear trends and fashion aesthetics.

Integrated unique graphic designs and social commentary into clothing visuals to stand out.

A hand illustrated graphic design for the brand

Light version of Momento Mori Design

Prototyping

Worked on digital mockups to visualize designs before prototyping.

Ensured every design adhered to the luxury brand standards in terms of style, comfort, and finish.

Collaboration

Worked hand-in-hand with the manufacturing and branding teams to ensure proper visual implementation and brand consistency.

Outcome

Delivered a collection that blended streetwear trends with luxury fashion seamlessly.

Contributed designs that elevated the brand’s visual appeal and market positioning.

Client Feedback

The designs perfectly capture our brand's essence – luxury, style, and exclusivity. A standout collaboration that resonated with our customers. - Bisceglie Team

Media

Images

A basic off-blue tee with abstract design elements

Packaging Material for maintaing the Brand Aesthetics

The hand-illustrated fire bisceglie name logo for the Fall Edition 2024

A sleek and funky design of Baby Yoda (I'm a fan) for the wrist (look down for results)

"How it actually looks"

Video

Walking t-shirt video made to retain the audience

Conclusion

The Bisceglie project highlights a unique intersection of streetwear creativity and luxury design expertise. It reflects a deep understanding of trends, brand aesthetics, and attention to detail that elevates fashion design into impactful visuals and meaningful statements.

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Posted Dec 18, 2024

Designed a unique collection of luxury streetwear for Bisceglie, blending modern trends with exclusivity, high-quality materials, and standout visuals.

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