Fundação Michael Amigo Beija-Flor

Kalyel Lamarck

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Art Director

Graphic Designer

Social Media Manager

Adobe Illustrator

Adobe Photoshop

Adobe Premiere Pro

This project was my marketing thesis, the project consists of a public communication rebranding for the NGO.

About the Foundation

Fundação Michael Amigo Beija-Flor is a animal/wildlife NGO, active for more than a decade their soc activism has granted more than 10 recognition awards and thousands of lifes changed. But since the 2020 pandemic the foundation been through a lot of challenges and needed help with social media management and change.
With less crew and financial problems they had to appeal to very emocional and alarming posts that didn't have much return. Thats when they asked me to rebrand the communication with a new aproach to younger public on social media among new products as a secudary source of income.

What i did

Design a new posts model with 3D elements and upbringing colors that reference the logo, all the elements are fully costumizable to better integrate the nature of the post.
Model for insta feed
Model for insta feed
Post example
Post example

T-shirt prints

With a mix of multi art and design programs like Procreate and Adobe suite i drew, vectorized and digitally painted these products. they where all approved and are best sellers :D
Amigos print
Amigos print
children´s too!
children´s too!
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Posted Dec 14, 2023

Graphic Design, illustration and marketing strategy.

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Art Director

Graphic Designer

Social Media Manager

Adobe Illustrator

Adobe Photoshop

Adobe Premiere Pro

Kalyel Lamarck

Graphic Designer

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