Social Media Manager/Influencer for Abs-Cbn 🎨
Isser Espedillon
About the Brand & Objective
Star Records, Inc., an ABS-CBN Entertainment Group company, leads the pack among record labels that produce music from the Philippines and distribute original Pilipino music worldwide.
Being a part of Abs-Cbn Star Music has been a privilege, where I've worn multiple hats as a Social Media Manager, Recording Artist, Composer, and Music Producer. Collaborating with such a renowned company has not only allowed me to create and promote my own content but also to amplify my brand through their unparalleled marketing expertise. It's been an exhilarating journey, crafting my own narrative and contributing to the legacy of one of the country's most iconic companies. There I had 6+ years of Experience being a Social Media Marketer and 5 years of that is being an Influencer/Social Media Manager/Artist/Recording Artist/Beat Producer/Music Producer/Composer in the prestigious Abs-Cbn. Basically what I do for Abs-Cbn is I create viral worthy audio, image and video contents that I need to submit before I post it on my Social Media handles and they give me a budget for paid advertising to use on my own contents. And since I'm a one man team for the Digital Marketing part of my own channels. I do everything on my own including Content Creation, Creating Content Calendar, Community Management, Ads Campaign, Content Curation, Social Listening, Data Analytics to see what contents work best and where my audience is, Content Strategy, Hashtag Research, SEO, Analyzing Competitors, Graphic Designing, Overseeing all my Social Media Platforms. Abs-Cbn, helped me on Digital Marketing by posting my contents on all their social media platforms that has over 8 million+ subscribers and 50 billion views just on YouTube alone, also giving me guesting in Radio and Televisions, even events and online events for more brand exposure. Also I did influencer marketing on my own, collaborating with famous Social Media Influencers so that my brand and name could show up on their feeds and community as well. After that I became a Social Media Manager for an international client which I do all the task of Social Media Manager but focusing on creating Video Contents that focuses on product reviews and explainer videos for Steroids. I also had 3+ years of experience in being a Virtual Assistant/Customer Service Representative/Digital Marketer/Social Media Manager/Google Ads Expert/Content Creator using CapCut PRO, Adobe Premiere Pro, Photoshop, Canva and more, I have a Professional Certification in Digital Marketing from HubSpot, Social Media Marketing from HubSpot, How to Make Social Media Content Certification by Canva, Inbound Marketing from HubSpot, SEO Certification in Google Search it's for SEO, Data Analytics, Ads. And also Google Digital Marketing Certificate for getting a business online which is a course to be an expert at (Store managent, Google Ads, Analytics, E-Commerce, SEO and Digital Marketing. I still make Contents from time to time and use Paid Ads to get more reach.
https://youtu.be/qYdPdkGIk1w
