E-Commerce Platform for Products and Artisans
Kenneth Idiaghe
Objective:
To design and develop an e-commerce platform that seamlessly integrates the buying and selling of products and can connect artisans with customers for personalized services.
Key Features:
Marketplace for Products:
Product Listings: A catalog where vendors can list products with details such as price, description, images, and stock availability.
Advanced Search & Filtering: Users can search and filter products by category, price, location, or rating.
Secure Transactions: Integrated payment gateways for smooth and safe online payments.
Artisan Service Listings:
Service Profiles: Artisans can create detailed profiles showcasing their skills, portfolio, and pricing for services (e.g., custom furniture, tailoring, painting).
Service Discovery: Customers can browse or search for artisans based on location, expertise, and reviews.
Dual User Roles:
Vendors/Artisans: Ability to register, manage inventory or services, track orders, and receive payments.
Customers: Options to buy products or book services with reviews and ratings for both vendors and artisans.
Customizable Orders:
For Products: Customers can specify preferences (e.g., colors, sizes, or designs).
For Services: Customers can submit detailed requests to artisans and negotiate directly.
Reviews and Ratings:
Customers can rate both products and services, enhancing trust and transparency in the platform.
Order Tracking and Management:
For Vendors: Real-time updates on product inventory and service bookings.
For Customers: Notifications and updates on order progress and service delivery.
Responsive Design:
Optimized for web and mobile to provide a seamless experience across devices.
UX/UI Design Process:
Research and Discovery:
Conducted user interviews with vendors, artisans, and customers to understand their needs and pain points.
Studied competitor platforms to identify gaps and opportunities.
Personas and User Journeys:
Created personas for each user type (vendors, artisans, customers).
Designed end-to-end user journeys for buying products, booking services, and managing profiles.
Wireframes and Prototypes:
Designed low-fidelity wireframes to map out the layout and user flows.
Developed high-fidelity prototypes to test functionality with users.
Usability Testing:
Iterative testing to refine navigation, information architecture, and checkout flows.
UI Design:
Developed a modern, minimalist design with a focus on usability.
Emphasized clear CTAs, intuitive navigation, and an aesthetic balance of visuals and text.
Tools and Technologies:
Design Tools: Figma
Outcomes:
Increased artisan visibility and access to customers through an intuitive platform.
Enhanced customer satisfaction with features like customizable orders and transparent reviews.
Streamlined vendor and artisan operations with easy-to-use dashboards.
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Posted Nov 30, 2024
Designing an e-commerce platform that seamlessly integrates the buying and selling of products and can connect artisans with customers
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