Owner + Designer @ Root Swim

Individually designed and handmade 180+ swimwear pieces across four collections in a year and a half. Established and designed a web store and increased web sales by 200% in Spring of 2018. Hired and managed a small team to ensure collaboration across media and design aspects. Implemented analogous trend research, competitive ecosystem research, focus groups, and quantitative surveys to keep users' desires at the core of all design.