Maraise | eCommerce CRO Solutions
Patti C
Maraise
Maraise is a clothing brand offering elevated basics that balance luxury with daily essentials. The brand's fondness for sophistication & simplicity extends to its product experiences: Maraise aims to reimagine existing conventions to deliver intuitive and innovative shopping experiences. I partnered with their eComm team to contribute to the various UX/UI initiatives:
→ Evolve UI patterns: Adapted the conventional variant selector to better serve business needs and improve UX
→ Reimagine eComm features: Optimized eCommerce features like "Shop the Look" to improve key metrics
→ Develop net-new products: Built products like "Fitting Room Hold" to tackle unique challenge of increasing in-store visits
All brand & client details were anonymized due to project agreements. Project- and process-related specifics were retained as much as possible to provide a transparent look at the design approach.
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Posted Apr 29, 2025
Improved the website user experience to enable product discovery, promote cross-channel shopping, and increase AOV.
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