Maraise is a clothing brand offering elevated basics that balance luxury with daily essentials. The brand's fondness for sophistication & simplicity extends to its product experiences: Maraise aims to reimagine existing conventions to deliver intuitive and innovative shopping experiences. I partnered with their eComm team to contribute to the various UX/UI initiatives:

→ Evolve UI patterns: Adapted the conventional variant selector to better serve business needs and improve UX

→ Reimagine eComm features: Optimized eCommerce features like "Shop the Look" to improve key metrics

→ Develop net-new products: Built products like "Fitting Room Hold" to tackle unique challenge of increasing in-store visits