My role: UX designer, researcher

Simply Prep is a game-changing meal prep service that revolutionizes meal planning. Our service helps people save money and time while making healthier choices by providing a user-friendly platform.

The challenges of inefficient meal planning result in wasted time, money, and compromised health. The absence of clear instructions and preparation guidance often leads to difficulties for users.

Our service aims to rectify these issues by providing a professional solution that streamlines the meal planning process, offers tailored meal options, and ensures precise instructions for preparation. By doing so, Simply Prep empowers users to make efficient use of their resources while promoting their overall well-being.

Through a series of interviews and empathy mapping exercises, I gained a comprehensive understanding of the user demographics and their unique requirements. Our research identified a key user group consisting of individuals that want to meal prep to be healthier and to save money and time. This group validated our initial assumptions regarding Simply Prep’s target market.

Competitor analysis has guided the development of the Simply Prep app, identifying gaps and opportunities in the market. Leveraging these insights, we can create an innovative solution that surpasses existing products, meeting user needs and setting new standards in meal preparation.

After ideation and drafting some paper wireframes, I created the initial designs for the Simply Prep app. These designs focused on delivering personalized guidance to users to help prepare their meals.

To prepare for usability testing, I created a low-fidelity prototype (shown above) that connected the user flow of selecting a nutrition plan and meals to prep for the week.

After conducting an unmoderated usability study among 4 participants, the study findings were:

Larger font: users wanted the larger font to read more easier

Checklist style: users disliked the circle checklist due to unfamiliarity

Steps beforehand: users wanted to know how many steps beforehand to anticipate the time it takes to complete the task

Based on the insights from the usability studies, I applied design changes like increasing the font size, making the next action steps clearer, improving the checklist, and improving the completion taskbar.

Once completing the designs for the Simply Prep app, I then created responsive designs for mobile, tablet, and desktop use.

Takeaways

Impact: Users shared that the Simply Prep app made meal prepping more feasible and gave them the ability to save money and time while improving their health. One quote from user feedback was “I didn’t know meal prepping could be this simple”