SleepCareCBT Website Redesign
Joey Tr.
Context
SleepCareCBT is a specialised therapy practice established by Kevin A., focusing on Cognitive Behavioral Therapy for insomnia (CBT-i).
The practice’s website was initially built using Squarespace template, allowing the business to establish an online presence and begin serving clients.
What The Founder Said
" I’m a sleep scientist and therapist by training, and have no background in web design. Nonetheless, I needed to set something up for my new insomnia therapy business and used Squarespace for this. Whilst the information was there, it wasn’t well communicated through my design, which looked amateurish and came off more as just a booking site for appointments."
Initial Version
Redesigned Version
The new design is not only about restyling, but also thoughtful changes to Information Architecture.
Every image and visual element is used to symbolise the transformative power of CBT-i treatment for people who are struggling with insomnia.
Result
After we redesigned the website, Kevin loves the new site and had it go live immediately.
"Joey completely transformed the SleepCareCBT site through cooperative engagement with me about my business vision. She has created a visual narrative with animation and interactive lighting elements that takes potential clients out of the virtual ‘darkness’ of their sleep disorder into the ‘light’ of an effective treatment."
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Posted Jul 19, 2025
Redesigned SleepCareCBT's website to enhance communication and visual appeal.
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Timeline
Feb 1, 2025 - Feb 15, 2025
